SEO Copywriting: A Career That’s Flourishing Despite Tough Economic Times

Feb 23, 2009 by Yuwanda Black

In the CareerBuilder article, Five Careers That Sail Through a Tough Economy, one of the professions listed was that of web designer. The author wrote:

“The Internet has evolved from an information resource into a robust economic platform. Companies take advantage of low-overhead Internet storefronts to tap new markets worldwide . . . They need a compelling Web presence to reel in customers — and that’s where you come in.”

Why the Depressed Economy Means Opportunity for Freelance (SEO) Writers

Where web designers are is where the work is for freelance SEO writers. Really, this spells opportunity for all types of freelance writers. But, SEO copywriters have a distinct advantage in that more and more companies are pouring larger portions of their ad budgets into online advertising.

Why are they doing this? For three reasons primarily:

Online advertising is cheaper than traditional media outlets: Compared to television ads, radio spots and newspaper buys, online advertising is much, much cheaper for companies. As online marketing is a relatively new medium, many companies haven’t caught on to just how lucrative this type of advertising can be.

Tough economic times cause many to look — for perhaps the first time — at this outlet. And, once they see the ROI numbers (Return on Investment), they’re simply astounded that they haven’t tried it before.

Speaking of ROI . . .

Large ROI: Marketing is less about how much you spend — as long as it’s in your budget — but what you get back in return. And, online advertising returns have proven to be a lot larger than traditional media advertising. The success of the biggest player in the internet marketing game — Google — tells the story.

In the article, 1/22/09 article, Will Google survive the downturn?, journalist Andrew Horowitz writes,
“Google has established consistent earnings per share and sales growth since its inception despite the
troubles within the economy as of late.”

A huge part of Google’s income is made from advertisers spending money on pay-per-click and other internet marketing campaigns. This is only going to increase.

Businesses Love Online Advertising: Once they discover how lucrative internet marketing is, businesses fall in love with it. Features like real-time feedback contribute to the love affair. What is real-time feedback?
When a company runs a pay-per-click campaign, for example, they can instantly check the data to see how their ads are performing.

This allows them to tweak what’s not working and to expand what is. This saves thousands — and for some companies — millions of dollars in advertising. Why? Because they don’t have to wait for a newspaper to circulate for example, to know how effective their ad campaign was.

The Career Opportunities for SEO Copywriters are Vast — and Growing Fast!

What drives online advertising? Search engine optimization (SEO). And, there are few who know what it is.
Those who learn — and do so now, the beginning of this boom — will be able to build lucrative freelance writing businesses that will sustain them for years to come.

Yuwanda Black is the publisher of InkwellEditorial.com: The Authority Site on How to Start a Successful Freelance Writing Career. Site features first-account freelance success stories, e-courses, ebooks, marketing advice and more! Want to make money today as a freelance writer? The e-report How to Make $100/Day or More as a Freelance Writer! tells you how.