Author’s Marketing 10 Commandments

Jun 12, 2010 by Rick Frishman

Remember the marketing of your book starts months before the book comes out. You must plan early and never stop!

1. Always over deliver with the content of your books, seminars, talks, etc.

2. Make your marketing efforts creative and consistent enough to position yourself as one of the top authors in your field.

3. Welcome change as an opportunity to find ideas and improve your business and your life.

4. Make selling your books to new readers the start of a lifelong relationship.

5. Encourage readers to contact you, and regard this as an opportunity to serve them, to help attract new readers through word of mouth, and to publicize everything you can offer them.

6. Welcome the chance to say thank you and reward those who help you.

7. Let your decisions reflect harmonious short- and long-term personal and professional goals that make you eager to get up in the morning.

8. Ask the people involved with your books and your business to help you keep these commandments.

9. Strive to create harmony between what you think, say, and do, without crossing the line between being righteous and self-righteous.

10. Understand that marketing begins once you’ve made the sale and that a mind-numbing 68 percent of all business lost is due to apathy after the sale.

It is all about marketing. Not writing the book- it is what you do after your book is out. How much radio, TV, Newspaper and internet marketing you do! Please start 3 months before your book comes out!

Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years.

Rick is Publisher at Morgan James Publishing in New York. David Hancock founded Morgan James in 2003 and in 2007 “MJ” published over 130 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity.

Visit http://www.rickfrishman.com for the million $ Rolodex.