All entries by this author

How to Apply the Three Acid Tests of Persuasive Writing

Nov 24th, 2008 | By Philip Yaffe | Category: Writers Knowledge Base

“If you don’t know what you are looking for, you are unlikely to find it, even if it’s right in front of your nose.” — Anon
We all write in hopes that our readers will understand what we are saying with minimum effort and maximum pleasure. But how can we be certain that they will?
We [...]



Rising to the linguistic challenge

Nov 20th, 2008 | By Philip Yaffe | Category: Life As We Know It

This is a story about a young man growing up in Los Angeles in the 1950s. He was a bit strange for a Californian of that epoch. He of course loved surfing, but he loved mathematics and physics even more. His dream from a very young age was to go to university and get a [...]



How crafty word order can instantly improve your writing

Nov 9th, 2008 | By Philip Yaffe | Category: Writing Techniques

I am usually very reticent about offering writing tips. Unless they are linked to the absolute, inescapable fundamental principles of good writing, such tips are too often poorly applied or misapplied.
There is really only a handful of fundamental writing principles. Before this extraordinary tip can be properly revealed, we need to review three of them: [...]