Stop Writing Press Releases &#...

May 22, 2009 by Philip Yaffe

Recommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice. In...

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Techniques of Persuasive Commu...

Apr 18, 2009 by Philip Yaffe

What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this...

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How to Improve Your Writing by...

Mar 28, 2009 by Philip Yaffe

You may not have thought about it, but newspapers provide the best examples of clear, concise, dense (factual) writing you can find...

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How to Apply the Three Acid Te...

Nov 24, 2008 by Philip Yaffe

“If you don’t know what you are looking for, you are unlikely to find it, even if it’s right in front of your...

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Rising to the linguistic chall...

Nov 20, 2008 by Philip Yaffe

This is a story about a young man growing up in Los Angeles in the 1950s. He was a bit strange for a Californian of that epoch. He of...

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